NEWDEAL® – The User’s Champion

“Thanks to our NEWDEAL, we were 100% on time today. That was 162 flights! We could never do this using the other products. We love NEWDEAL!”

— Anthony S.

“We have been using NEWDEAL, and it has worked very well. Thanks for helping to keep us going in these crazy wintery conditions. I don’t know what we would do without an excellent deicing product.”

— Jared K.

“We love the blue pills!!! They last for 4 hours. We had a very shitty month of February, NEWDEAL kept us open.”

— Charlie B.

“Thanks to the NEWDEAL we’re a 5/5/5!”

– Scott R.

“We pre-treated for two storms up here, and NEWDEAL worked amazing because it caused the storms to go completely around us. We were content, however, because NEWDEAL does not blow away and the product remained useful well into the next snow storms.”

— Steven W.

“We used NEWDEAL on a very cold (9 degrees) day and it worked as advertised. We applied the product at roughly 9am and we then mechanically removed compacted snow and ice at 1pm. The breaking action report from the pilot of the jet that arrived shortly thereafter, was good. We ordered 2 pallets this past Thursday February 4th and they arrived at our airport today, Monday February 7th. The New Deal product is great and the service is even better.”

— Matthew W.

“We have used NEWDEAL on a handful of events this season. The first being a freezing rain event that came on New Year’s Day. The product worked as expected in my point of view. I know the capabilities of the product from my time at another airport. It has taken some convincing with my crew to get them to buy into the usage and how we apply it. They are finding that it is keeping our runway safe and is easier to apply than liquid has been in the past. On the budget side of things it is working out to be roughly ½ the expenses as traditional liquid chemical is. I know my crew is impressed with the product. Now they are asking for more. Thank you so much for getting product to us so quickly. The last shipment arrived next day. Thank you again for being so responsive to our needs!”

— Brian E.

“The NEWDEAL product…Wow! Nice stuff.”

— Mark P.

“We are really happy with your product!”

— Rachelle P.

“Why would I use liquid that is only good for 2 flights? I go nuke the runway with your shit and it’s good for the next 5 days!”

— John O.

“Liquid is so expensive that I’m not using it unless the Pope is flying in, and I’m not even Catholic! We used some NEWDEAL at 2 F and it worked. The staff is so happy with it!”

— Stacey S.

“NEWDEAL is the best product I have had! Ever since I got it, the bad weather went north of me, south of me, and around me. It’s the best insurance policy I have!”

— Jack S.

“I have been thrilled about the NEWDEAL! It’s a game changer in terms of how we do things. For a small airport, you always have this question: It’s close to freezing but do you want to keep someone here all night long? Now we have a second option! We lay down NEWDEAL for pre-treatment. It’s a big relief. I was from New Orleans before I moved here and every snow season I hated my job. I love what I do at the airport but when it comes to winter, I used to tell myself I needed to find another job. Not anymore! NEWDEAL totally changed my life last winter! Absolutely fantastic! For Airports in agricultural areas that “rent the fertilizer spreader” from a farmer it’s a pretty darn cost effective way to get some insurance!”

— Ed J.

“Over Thanksgiving holiday, I came in and put down NEWDEAL about 10 hours before the storm was predicted to hit. It was so long in advance that I thought I wasted it. But the storm did come, and the NEWDEAL held several hours before I had to call the crew in. We also got about 8 hours before we even set a broom on it. So we have been using NEWDEAL for anti-icing purposes, and it saves a lot of brooming and other chemical.”

— Kirk D.

“Before your runway gets ill, use the other Blue Pill – NEWDEAL. The temperatures are fluctuating so much the ice just keeps coming back, so we apply NEWDEAL to both melt ice and prevent it.”

— L.J.

“We are seeing more and more unseasonal weather during the middle of winter and NEWDEAL has helped us as we deal with freezing fog and rain icing up our pavement. We have used other solid products that didn’t live up to its advertised potential and as anyone who has ever dealt with an iced up airfield knows, that waste of effort and money only causes more stress while wasting valuable time also. NEWDEAL has worked as advertised and has never left us hanging. It has drastically improved braking action not only for the present but also for the next 4-5 days as the chemical continues to prevent any moisture from freezing on the pavement surface. It’s a useful and valuable product.”

— Scott B.

“Lots of ice this morning, and rest of the week. 16 degrees. Used 3 half bags of NEWDEAL this morning. Got the planes in and out on time!”

— Doug B.

“NEWDEAL has been working pretty damn good! The ground temperature was below freezing so the rain would instantly freeze. I pre-treated with NEWDEAL half hour before the rain started and it worked awesome as a pre-treatment. Didn’t have to use liquid at all, which would just wash away anyway, so we saved a lot of money on that. NEWDEAL pellets take a little longer than liquid to dissolve, but once it starts dissolving, it works great!”

— Ken O.

“I like the NEWDEAL so much better than the previous product I used. With the other product, you can only throw it on some ice to melt ice when it’s warm enough. But I can do so much more with the NEWDEAL. It allows me to pre-treat and post treat. It works 10 times better and is still less expensive than the stuff I used in the past.”

— Ian B.

“NEWDEAL allows me to go home! Thank you!”

— Louie M.

“On the evening of January 11th through the 12th we experienced 13 hours of freezing rain. With surface temperatures at 28 degrees and a steady rain it’s a real hazard and challenge. Applying liquid deicer to the pavement was not an option since the rain basically dilutes the chemical and washes it away which is counterproductive and very expensive. You just don’t have the holdover time required to keep the airfield safe. Applying NEWDEAL solid deicer gave us the holdover time required to keep our airport open and in a safe matter. Maintaining MU’s over 40 for 13 hours was outstanding. We thank New Deal for a product that we can depend on.”

— Michael M.

“NEWDEAL has been terrific, extremely effective and very beneficial for us. We have had a lot of freezing rain this year and I have used it to pretreat. It’s very effective as a pre-treatment option, as well as during storms. Pre-treatment is a new thing for us because the old product we used to use never worked well enough or timely enough to use in this way. NEWDEAL has given us more time and manpower to focus on keeping other surfaces clean thus making the operation more efficient.”

— Travis M.

“Our average temp for the entire month of February was 7.5 degrees and the wind chills were murder. We have a rubber blade on our plow that creates a Zamboni effect on our ramps. NEWDEAL cut the leftover ice like nothing and brought the icy spots right back to water. It worked very well. We saw a big difference from the previous product we used.”

— Don M.

“We had a weather prediction that called for freezing rain and snow after 1am. All of our flights were in by midnight. We went out and applied NEWDEAL on both our runways and major taxiways, and when day crew came in to open for morning flights, there was very little needed to be ready. Very little deicing and sanding needed to be done.”

— Keith B.

“An ice storm was forecasted for our airport on a Friday. In Thursday evening we sprayed our dry but 24° pavement with potassium acetate liquid deicer to act as an anti-icer. Friday morning the ice hit our airport and all surfaces went Breaking Action NIL. We ended up closing the airport. I spread one super sack of the NEWDEAL material on the centerline of our 9000’x150’ main runway and let it work as I ate my lunch. We then took our two 20’ wide snow brooms and slowly swept the runway twice. Within 2 hours of spreading NEWDEAL all surfaces that we treated and broomed were bare and dry. I was impressed with the product after 40 years here working in a NE Ohio airport.”

— Jack S.

“NEWDEAL speeds up the process by forming a barrier between the ice and pavement allowing the ice to be plowed right off as slush. It saves hours in plowing time as opposed to not using deicer and waiting for the temperatures to warm up.”

— Bruce N.

“We tried using NEWDEAL in advance of icing and greatly improved our results by doing so. We have adopted this method as our SOP.”

— Tim C.